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A collection is a draining queue of fresh media a workflow posts from. That sentence is the whole idea, and it is worth taking literally. A collection is not a folder you dip into — it is a queue that empties. Every time a workflow posts, it takes something out and does not put it back. Collections live in the sidebar of the content library. Each row shows two numbers, fresh over total: how much unused media is left, and how much is in there altogether.

Make one

Press the plus beside Collections. The dialog is New collection.

Sequential or Shuffle

Neither mode changes what is eligible — only the order. Both drain.

What “fresh” means

A file counts as fresh when it is not scheduled, not posted, and has never been used before. Once it has been picked for a run it stops being fresh, whether or not that run succeeded. Every item in the library wears its state as a badge: When the fresh pile runs out, runs do not stop — the routine falls back to media that has been used before and warns you every time, because reposting the same file on the same account is what gets accounts banned. Keep the fresh number above zero.

Moving content in and out

  • During upload. The upload modal has an Add to collection picker, so a batch lands sorted.
  • Afterwards. Select items in the library and use Move to in the bulk bar. The same menu has Remove from collection, which takes them back out without deleting anything.
An item belongs to one collection at a time. Moving it to a second takes it out of the first. Deleting a collection does not delete media. The confirmation says so: content is kept, just unsorted.

Collections are not tied to a platform

Nothing stops you pointing an Instagram step and a TikTok step at the same collection. That is useful, and it is also a trap:
TikTok’s Post automation posts images only. Point it at a collection full of video and it has nothing it can use. Keep a separate collection for TikTok, or keep images in there alongside the video.
A collection can carry an optional platform label through the API, but the dashboard neither sets it nor filters by it. Treat the collection’s name as the thing that keeps you honest.

Content library

Getting media in, and the storage it uses.

Workflows

The routines that drain these queues every day.